What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Pets

Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.

Environment

Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.

Education

It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts

Community

In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.

Health

We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Dahl Subaru dedicated locally to the Love Promise?

Dahl Automotive, we are committed to making an impact on our community; not only by providing a trusted place of business for our guests, but also by giving back to great organizations that reach out to many different people throughout the Coulee Region and beyond.

Coulee Region Human Society, ASPCA
Mississippi Valley Conservancy, Outdoor Recreation Alliance, Winona Ski Club
La Crosse School District, Western Technical College, UWL Foundation, Wisconsin Public Television, Viterbo's Dahl School of Business
Family & Children's Center, Gateway Area Coucil/Boy Scouts of America, Hunger Task Force, Habitat for Humanity, Operation Homefront
Steppin' Out in Pink, La Crosse Area YMCA, National MS Society, Coulee Council on Addictions, American Heart Association/Go Red For Women

Subaru Love Promise Heart

Love Promise Stories from Dahl Subaru

Dahl delivers warmth to local cancer patients  –  Naomi G

Dahl delivers warmth to local cancer patients

The Leukemia & Lymphoma Society was honored to partner with Dahl Subaru for the delivery of their Love Promise Care Packages to Gundersen Hospital. The patients and staff were deeply touched by the generosity of Dahl Subaru for their wonderful gift. Ellen from Gundersen "We have them in the waiting lobby and patients are thrilled with them. Thank you again from Gundersen and our patients!"


Dahl Subaru-Strengthening the Community and the Y  –  Bill S

Dahl Subaru-Strengthening the Community and the Y

The Dahl Family and Dahl Subaru have been doing right by the community and giving back to strengthen the community through the Y for many, many years. The commitment from the Dahl Family to the Y in our community has been nothing short of astounding. The Dahl Family has provided three generations of Y Board Leadership, leadership to two significant capital campaigns, and more than 100 years of collective service as Y volunteers. Dahl Subaru has been a great partner and gives love back to the community by presenting the annual Y Kids Triathlon, sponsoring memberships for hundreds of deserving children and teens in the community, sponsoring several annual events that fund the mental health work at our Community Teen Center, and by supporting programs that focus on chronic disease prevention and reclaiming health. Most recently, the Dahl Family made the extraordinary decision to name our La Crosse Y facility as the new Dahl Family YMCA. Dahl Subaru and the Dahl Family have been instrumental in the growth and success of the La Crosse YMCA and the support from Dahl Subaru has positioned our Y to be able to serve more than 32,000 children, teens, adults and seniors annually.


Dahl Subaru CrossTrek enhances race experience  –  Ralph H

Dahl Subaru CrossTrek enhances race experience

Dahl Subaru has become an integral and exciting part of the La Crosse Omnium, the largest three-day cycling event in America. The three stage race is held each year on the first weekend in May, and this year attracted upwards of 400 cyclists in each of the three racing events that include the Grandad Bluff Time Trial, Road Race, and Downtown Criterium, where the finest pros in the Midwest compete elbow to elbow on the one mile closed course in downtown La Crosse. Criterium race organizers again this year used a Dahl Subaru Crosstrek to lead and protect large packs of Criterium cyclists around the course, keeping the road clear of overly enthusiastic spectators and announcing the arrival of the circling packs of riders. Up to 80 cyclists reach speeds in excess of 40 miles per hour as teams race for just over an hour and then each team attempts to deliver their best sprinter to the front of the peleton on the final bell lap for the winning sprint finish. The Subaru Crosstrek provides an extra layer of needed safety for the cyclists, as they are free to concentrate on winning their event on a closed course free of well-intentioned spectators. This was the second year in a row a Dahl Subaru graciously supported the La Crosse Omnium with the Subaru Crosstrek and Dahl Subaru is on board and looking forward to leading even larger packs of cyclists in 2017.


Dahl Subaru - Supporting Earth Day and MVC  –  Carol A

Dahl Subaru - Supporting Earth Day and MVC

Dahl Subaru of La Crosse partnered with Mississippi Valley Conservancy and WEAU Fox 25/48 to raise awareness of how Driftless Area residents can support land protection through an exclusive Driftless Earth Day Countdown. The countdown featured numerous Driftless Earth Day initiatives and culminated with a broadcast of “Mysteries of the Driftless”, sponsored by Dahl Subaru. This 30 minute Emmy winning documentary produced by Mississippi Valley Conservancy, aired on Fox 25/48 at 6:30 PM on Earth Day. Founded by Wisconsin Governor and Senator Gaylord Nelson, Earth Day is an international celebration of environmental preservation that is held annually on April 22nd. Mississippi Valley Conservancy is a regional, non-profit land trust based in La Crosse, Wisconsin. The Conservancy has permanently protected more than 17,300 acres of bluffs, prairies, forests, farms, wetlands, and streams in southwestern Wisconsin. Dahl Subaru has supported numerous events for Mississippi Valley Conservancy over the years and Dahl Subaru’s commitment to green business practices made them a natural partner for this Earth Day celebration. From the revitalization of existing buildings and the construction of new green facilities Dahl Subaru has become a role model for business leaders and others in the community who are also seeking to go green. Thank you Dahl Subaru, for the role you have played in supporting land protection in the Driftless Area of Southwest WI!


Share the Love Gift Helps Fight Child Abuse  –  Kelsey M

Share the Love Gift Helps Fight Child Abuse

Over the holidays Dahl Subaru customers could choose a charity to receive a $250 donation from Subaru of America. I bet you can imagine how delighted we were to be chosen as the recipient, but what we didn't expect was the magnitude of this gift. Dahl ended up generously matching the contribution resulting in $24,000 donated to Family Children's Center! The impact that this gift has on Family Children's Center is beyond words. The dollars will be used to support programs that are proven to break the negative cycle of abuse. Because we rely on support from the community to provide these programs, Share the Love dollars will go a long way in preventing child abuse in our region. With this gift, Dahl Subaru is helping parenting teen and expectant moms receive a high school accreditation while also receiving valuable parenting skills. They are helping new parents under the stress of poverty or substance abuse recovery care for their babies in a healthy way. And they are helping prevent further abuse for a child with early intervention and support systems. More importantly, this gift is helping provide better tomorrows for all who seek comfort and care at Family Children's Center. We want to extend the biggest thanks possible to Dahl Subaru for supporting children and families in the La Crosse area. We can't end the cycle of abuse without you and are so grateful for your support with this Share the Love gift. Thank you!


Dahl Subaru helping to build strong families  –  Jamie S

Dahl Subaru helping to build strong families

For the past 7 summers, the Dahl Subaru Team has shut down their service department for a day to offer free oil changes and car washes in exchange for a donation to Family & Children's Center. All Dahl team members volunteer their time, and vendors donate materials to allow 100% of proceeds raised to go right back to the community. Since inception, the Lube-A-Thon has raised tens of thousands of dollars and provided several thousand free oil changes and car washes. All funds support the Center's child abuse prevention programs which help enable happy, healthy homes for hundreds of kids and families in the Coulee Region who would otherwise be living at risk of child abuse. This is an incredible event run by an incredible team. Family & Children's Center's ongoing partnership with Dahl Subaru has brought invaluable exposure and credibility to our mission.