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A man and woman are looking at a waterfall, and their blue Subaru is parked on the street behind them.

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Our success is measured by how our clients feel about their experience with us. Happy customers and ongoing relationships are what we strive for.

The Subaru Love Promise

More than a car company.®

The Subaru Love Promise is our vision to show love and respect to all people at every interaction with Subaru. Together with our retailers, we are dedicated to making the world a better place.

Dahl Subaru dealership

Welcome to Dahl Subaru

New and Certified Pre-Owned Subaru Dealership in La Crosse, WI

Drive home in a new Subaru you love with a smile on your face after working with the team at Dahl Subaru. Our Subaru dealership in La Crosse is part of Dahl Automotive, which has over 100 years in the industry. That means you can trust our Wisconsin Subaru dealer to deliver top-notch customer service, transparent Subaru sales and certified auto service you can turn to with confidence. We can't wait to meet you and assist with all your automotive needs, so visit us today to discover how we Keep People Moving!

Our Subaru Financing Professionals Are Available To Help

If you're in the market for a new Subaru nearby, head to Dahl Subaru. Our new vehicle inventory has something for every Wisconsin Subaru fan, from family-friendly Forester and Ascent SUVs to Impreza sedans and more. What's more, our new Subaru specials offer great savings on the new Outback lease you're looking for. We can also help you preorder a Subaru in La Crosse and reserve that model from our in-transit inventory, making your car-buying experience even easier. Would you rather buy a used Subaru from us? Rest assured that the Dahl Used Car Advantage offers the peace of mind you deserve. Plus, our Subaru financing professionals can provide all the information you need and help you make the best decision for your budget and lifestyle.

We Keep You Going

Turn to our state-of-the-art facility for expert Subaru service in La Crosse that you can rely on. Our seasoned technicians know what's best for the Subaru SUV or sedan you drive, whether you need an Outback oil change, Legacy tire rotation or any other maintenance. Plus, you can easily customize a Subaru when you visit us, as our local Subaru parts center is fully stocked with genuine accessories, tires and so much more!

Nearby Subaru Dealerships in Wisconsin

When searching for reputable car dealerships in Wisconsin, know that Dahl Subaru is located at 821 3rd St S in La Crosse, just a short drive away for our friends from Onalaska, Holmen and elsewhere in the region. Whether you're visiting us from our own backyard, Minnesota or Iowa, we're here to treat all nearby Subaru fans to the VIP experience they deserve!


Get Directions

821 3rd St S, La Crosse, WI, 54601
Dahl Subaru 43.8050237, -91.2553942.