The 2021 Subaru Love Promise Customer and Community Commitment Award

The 2021 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2021 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Dahl Subaru dedicated locally to the Love Promise?

The families at Dahl Subaru are committed to making an impact on our community; not only by providing a trusted place of business for our guests, but also by giving back to great organizations through volunteering, using our talents, and financial assistance. We work to make our communities stronger, more supportive of those that need it most, and provide an overall better quality of life for those in need.

Coulee Region Human Society, ASPCA

Mississippi Valley Conservancy, Outdoor Recreation Alliance, Winona Ski Club

La Crosse School District, Western Technical College, UWL Foundation, Wisconsin Public Television, Viterbo's Dahl School of Business

Family & Children's Center, Gateway Area Council/Boy Scouts of America, Hunger Task Force, Habitat for Humanity, American Red Cross

Steppin' Out in Pink, La Crosse Area YMCA, National MS Society, Coulee Council on Addictions, American Heart Association/Go Red For Women

Did Dahl Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Dahl Subaru

Subaru and Dahl Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Together, We Are Making A Difference - Amy H

The La Crosse Area Family YMCA would like to extend a heartfelt thank you to Dahl Subaru of La Crosse for their support of our Y and our Youth Food Program! The donation we received helped us continue to provide more than 700 free meals to children in our community every day. This summer, we were able to expand our food program to additional locations so that we could help more children receive the nutritious fuel they need to be happy, healthy, and productive humans. This would not be possible without the generosity of individuals and businesses, like Dahl Subaru of La Crosse and the Dahl family. Thank you for selecting our Y as the hometown charity for the Subaru Share the Love event and for your continued dedication to help make our community stronger.

La Crosse Area Family YMCA
Together, We Are Making A Difference

The Pets Say Thank You! - Nena V

This year has been a rollercoaster ride for many, and while we have had to change, adapt, and rethink many things, one thing has stayed consistent, and that is the animals that need our help. Dahl Subaru helping us by donating up to $3,100 will provide a great deal of support to help current and future animals in our care. This year we have had numerous medical bills for everything up to eye removal to leg amputations, as well as severe dental and various other medical procedures. One of the many who needed our care was Mimi. She was found in a car's undercarriage, where she had been hiding for over an hour. With the help of a passerby, her rescuers tried to coax her out by using a jack to lift the vehicle so they could free her. They reached out to Animal Control, who brought her to the shelter where her only significant injury was a swollen bottom lip. After a few weeks in foster care, Mimi was ready to go to her new forever family. Earlier this year, a stray dog named Rocky came into our care. It was apparent from the start that his previous family did not meet Rocky's grooming and health needs. Not only was Rocky's coat matted and dirty, but it was evident that he would also require dental and significant eye care. His left eye was severely infected, and his right eye looked like it had glaucoma. We were able to get Rocky seen, and thanks to a generous donor, we were able to turn Rocky's health back around. Now Rocky is living his best life with a family that deeply loves him. These are just a few of the many animals that we have helped this year. With Dahl Subaru's donation, we know that we will help many more animals in the future.

Coulee Region Humane Society
The Pets Say Thank You!

Annual Dahl Lube-A-Thon - Jamie K

Dahl Automotive continues to step up and serve our community! No one knew, the twists and turns that 2020 would bring but Dahl Automotive has risen to the occasion, adapted and has found new ways to continue to support the communities they serve! Family & Children’s Center is forever grateful for all the support they have provided to our child abuse prevention and early intervention programming. Dahl Automotive has led by example, giving personal gifts and encouraging all of their employees to step up and volunteer their time and talent to give back. Every year, their employees have answered that challenge. While they were unable to host their traditional Lube- A Thon weekend event, they turned the one day event into a month long event to ensure our most vulnerable community members are receiving the help that they need - through their incredible generosity. Dahl knows and understands that only 1 in 3 children ever get reported for abuse – and 1 in 10 children will be the victims of sexual abuse by the time they are 18. This means that on every playground, classroom, places where kids congregate someone is being harmed, will be harmed or will be harmed in the past. Dahl Automotive has said, not on our watch. They have been an amazing partner and really care about making our community a better place! Not just for us but for all those they give back to.

Family & Children's Center
Annual Dahl Lube-A-Thon

Fighting Hunger and Fueling Futures - Amy H - Amy H

Every day, the La Crosse Area Family YMCA offers programs and services that help address needs in our community - and we can't do it alone. We would like to express our gratitude to Dahl Subaru for their generosity and support of our Youth Summer Food Program. During the summer months, 1 in 5 youth in our community are at risk of hunger because they cannot count on meals at school. This year, when schools closed more than two months ahead of schedule, the need for this program became more critical. Dahl Subaru played an important role in helping the Y serve 3,000 free meals weekly to youth and families. Thank you for selecting our Y as the hometown charity for the Subaru Share the Love Event and for donating a vehicle to help us deliver meals to more neighborhoods in our community!

La Crosse Area Family YMCA
Fighting Hunger and Fueling Futures - Amy H

Dahl Automotive Announces "One Team Fund" - Tyler D

The Dahl Family is proud to announce the establishment of an internal team member fund to better support our team members and their families, during the pandemic and beyond. “Our team is our number one priority, every day. This fund will provide financial assistance to team members and their families who are currently experiencing hardships” says Andrew Dahl. The Dahl Family (Andrew, Jansen, Tyler and Harry) have individually seeded the fund with combined contributions totaling $50,000. The funds will be distributed to team members through an internal grant process, with the first funds expected to be distributed by the end of April.Other ways that Dahl Automotive is helping support our team: • Continuing to provide updates, through detailed communications, on how to best protect our team’s health and well-being • Focusing on continued employment and financial security as additional top priorities for our team • Giving full time team members additional Paid Time Off days to use as needed• Committing to our team that they will make as much or more than the increased unemployment rate while working during this essential time • Providing individual guidance to each team member on the availability of government programs and ensuring that our team has a full understanding and access to these programs One of Dahl Automotive’s Core Values is: “Promote Giving Back to the Community.” Dahl Automotive is assisting the La Crosse Warming Center with donation pick-ups for its new location at Cathedral School. The Dahl Ford Lincoln dealership has donated the use of a Ford Transit van to be used for donation pick-ups from the community.The Dahl Family Foundation is also contributing $25,000 to the La Crosse Community Foundation’s La Crosse Area Emergency Response Fund, and $25,000 to the Winona Community Foundation’s COVID-19 Relief Fund. These two donations will help those most in need, through charitable organizations in each community.

Dahl Subaru
Dahl Automotive Announces "One Team Fund"

11th Annual Dahl Lube-A-Thon - Josh F

On September 21st, 2019, Dahl Subaru hosted their 11th annual Lube-A-Thon to benefit the Family and Children's Center of La Crosse. Dahl Subaru's employees donated their time and all of the supplies were donated so that 100% of the proceeds went to the Family and Children's Center to use towards their Child Abuse Prevention Programs in the La Crosse area. This year, we raised $15,000 for the Family and Children's Center. It feels great to partner with an organization that does so much for the families in our community.

Family & Children's Center
11th Annual Dahl Lube-A-Thon

Dahl Subaru Helps Pets Find Homes - Megan K

For the 5th year, the Coulee Region Humane Society partnered with Dahl Subaru to help dogs find loving forever homes and help bring attention to the many cats and kittens in our care. This event is huge for us at the humane society because it gives us an opportunity to go into the community and spread the word about all of the animals that are waiting to find new homes. Additionally, Dahl Subaru covered the cost of adoption for the dogs that were featured making it possible to find homes for harder to place dogs that may have been a resident at our shelter for longer than we would hope for. In the end this event was a great success with every dog being adopted! We're so grateful for our continued partnership with Dahl Subaru.

Dahl Subaru Helps Pets Find Homes

Delivering Hope! - Karen R

Dahl Subaru and the Wisconsin Chapter of the Leukemia & Lymphoma Society visited the Gundersen Cancer Center on Thursday, July 18 to show their support for patients undergoing chemotherapy.As part of the national "Subaru Loves to Care" campaign, team members from Dahl Subaru brought blankets, craft kits, and handwritten messages of encouragement from their employees and customers and delivered them to individuals receiving cancer treatment. Both the Gundersen staff and the patients LOVE this program. We are so truly lucky to have Dahl Subaru give generously and support the La Crosse area cancer patients!

The Leukemia & Lymphoma Society
Delivering Hope!

Dahl Subaru Share the Love Event - Travis P

On behalf of our entire staff team at the Y, I want to thank you and the entire Dahl Auto Family for the generous Support from the Subaru Share the Love Event. As we continue to impact the community in meaningful was, particularly through programs that are free or have reduced fees for participants, it's more important than ever that we secure gifts to support this work. The incredibly generous gift from Subaru and the Dahl Family goes a long way in helping us reach our goal and means so much to us. The gift ensures that the LIVESTRONG Program is free to cancer survivors, that the teen center is staffed with caring adults to work with young people, that inclusion and adaptive programs are available to all children in the community, and that no family is turning away from membership due to an inability to pay the fees. We're grateful and thankful for all that you and your family and the Dahl Subaru team have done to strengthen the Y in the community. We are proud to be such strong partners with Dahl Subaru and the Dahl family.

The La Crosse YMCA
Dahl Subaru Share the Love Event

Dahl Subaru Hosts Pet Adoption Event - Megan K

For the 4th year, Dahl Subaru hosted a Pet Adoption Event in partnership with the Coulee Region Humane Society. For one day, the CRHS brought dogs and cats to the Dahl Subaru dealership in hopes to find good homes for these wonderful animals. The day was an enormous success because every dog was adopted in addition to many cats. To help in this great mission, Dahl Subaru paid all adoption fees for the day which really helped those wonderful people that chose to bring an animal home.

Coulee Region Humane Society
Dahl Subaru Hosts Pet Adoption Event

Dahl Subaru Delivers Love and Warmth! - Katie K

The Leukemia & Lymphoma Society was fortunate enough to team up again with Tyler Dahl, Mark Hammerstrom and Josh Fruechte of Dahl Subaru to deliver blankets, craft kits and messages of hope to Gundersen Lutheran Hospital. The patients were so very thankful for the blankets and messages of hope. They appreciated knowing that members in the community were thinking of them at a difficult time in their lives. Thank you, Dahl Subaru for your continued efforts and support in bringing love, hope and warmth to cancer patients and their families. The Subaru Loves to Care demonstrates an act of love and respect to customers and creates a positive impact in the community, and Dahl Subaru does just that. You are truly making a difference in our community. Thanks Dahl Subaru!

Leukemia & Lymphoma Society
Dahl Subaru Delivers Love and Warmth!

Dahl delivers warmth to local cancer patients - Naomi G

The Leukemia & Lymphoma Society was honored to partner with Dahl Subaru for the delivery of their Love Promise Care Packages to Gundersen Hospital. The patients and staff were deeply touched by the generosity of Dahl Subaru for their wonderful gift. Ellen from Gundersen "We have them in the waiting lobby and patients are thrilled with them. Thank you again from Gundersen and our patients!"

Dahl delivers warmth to local cancer patients

Dahl Subaru-Strengthening the Community and the Y - Bill S

The Dahl Family and Dahl Subaru have been doing right by the community and giving back to strengthen the community through the Y for many, many years. The commitment from the Dahl Family to the Y in our community has been nothing short of astounding. The Dahl Family has provided three generations of Y Board Leadership, leadership to two significant capital campaigns, and more than 100 years of collective service as Y volunteers. Dahl Subaru has been a great partner and gives love back to the community by presenting the annual Y Kids Triathlon, sponsoring memberships for hundreds of deserving children and teens in the community, sponsoring several annual events that fund the mental health work at our Community Teen Center, and by supporting programs that focus on chronic disease prevention and reclaiming health. Most recently, the Dahl Family made the extraordinary decision to name our La Crosse Y facility as the new Dahl Family YMCA. Dahl Subaru and the Dahl Family have been instrumental in the growth and success of the La Crosse YMCA and the support from Dahl Subaru has positioned our Y to be able to serve more than 32,000 children, teens, adults and seniors annually.

La Crosse Area Family YMCA
Dahl Subaru-Strengthening the Community and the Y

Dahl Subaru CrossTrek enhances race experience - Ralph H

Dahl Subaru has become an integral and exciting part of the La Crosse Omnium, the largest three-day cycling event in America. The three stage race is held each year on the first weekend in May, and this year attracted upwards of 400 cyclists in each of the three racing events that include the Grandad Bluff Time Trial, Road Race, and Downtown Criterium, where the finest pros in the Midwest compete elbow to elbow on the one mile closed course in downtown La Crosse. Criterium race organizers again this year used a Dahl Subaru Crosstrek to lead and protect large packs of Criterium cyclists around the course, keeping the road clear of overly enthusiastic spectators and announcing the arrival of the circling packs of riders. Up to 80 cyclists reach speeds in excess of 40 miles per hour as teams race for just over an hour and then each team attempts to deliver their best sprinter to the front of the peleton on the final bell lap for the winning sprint finish. The Subaru Crosstrek provides an extra layer of needed safety for the cyclists, as they are free to concentrate on winning their event on a closed course free of well-intentioned spectators. This was the second year in a row a Dahl Subaru graciously supported the La Crosse Omnium with the Subaru Crosstrek and Dahl Subaru is on board and looking forward to leading even larger packs of cyclists in 2017.

Dahl Subaru
Dahl Subaru CrossTrek enhances race experience

Dahl Subaru - Supporting Earth Day and MVC - Carol A

Dahl Subaru of La Crosse partnered with Mississippi Valley Conservancy and WEAU Fox 25/48 to raise awareness of how Driftless Area residents can support land protection through an exclusive Driftless Earth Day Countdown. The countdown featured numerous Driftless Earth Day initiatives and culminated with a broadcast of “Mysteries of the Driftless”, sponsored by Dahl Subaru. This 30 minute Emmy winning documentary produced by Mississippi Valley Conservancy, aired on Fox 25/48 at 6:30 PM on Earth Day. Founded by Wisconsin Governor and Senator Gaylord Nelson, Earth Day is an international celebration of environmental preservation that is held annually on April 22nd. Mississippi Valley Conservancy is a regional, non-profit land trust based in La Crosse, Wisconsin. The Conservancy has permanently protected more than 17,300 acres of bluffs, prairies, forests, farms, wetlands, and streams in southwestern Wisconsin. Dahl Subaru has supported numerous events for Mississippi Valley Conservancy over the years and Dahl Subaru’s commitment to green business practices made them a natural partner for this Earth Day celebration. From the revitalization of existing buildings and the construction of new green facilities Dahl Subaru has become a role model for business leaders and others in the community who are also seeking to go green. Thank you Dahl Subaru, for the role you have played in supporting land protection in the Driftless Area of Southwest WI!

Mississippi Valley Conservancy
Dahl Subaru - Supporting Earth Day and MVC

Share the Love Gift Helps Fight Child Abuse - Kelsey M

Over the holidays Dahl Subaru customers could choose a charity to receive a $250 donation from Subaru of America. I bet you can imagine how delighted we were to be chosen as the recipient, but what we didn't expect was the magnitude of this gift. Dahl ended up generously matching the contribution resulting in $24,000 donated to Family Children's Center! The impact that this gift has on Family Children's Center is beyond words. The dollars will be used to support programs that are proven to break the negative cycle of abuse. Because we rely on support from the community to provide these programs, Share the Love dollars will go a long way in preventing child abuse in our region. With this gift, Dahl Subaru is helping parenting teen and expectant moms receive a high school accreditation while also receiving valuable parenting skills. They are helping new parents under the stress of poverty or substance abuse recovery care for their babies in a healthy way. And they are helping prevent further abuse for a child with early intervention and support systems. More importantly, this gift is helping provide better tomorrows for all who seek comfort and care at Family Children's Center. We want to extend the biggest thanks possible to Dahl Subaru for supporting children and families in the La Crosse area. We can't end the cycle of abuse without you and are so grateful for your support with this Share the Love gift. Thank you!

Family & Children's Center
Share the Love Gift Helps Fight Child Abuse

Dahl Subaru helping to build strong families - Jamie S

For the past 7 summers, the Dahl Subaru Team has shut down their service department for a day to offer free oil changes and car washes in exchange for a donation to Family & Children's Center. All Dahl team members volunteer their time, and vendors donate materials to allow 100% of proceeds raised to go right back to the community. Since inception, the Lube-A-Thon has raised tens of thousands of dollars and provided several thousand free oil changes and car washes. All funds support the Center's child abuse prevention programs which help enable happy, healthy homes for hundreds of kids and families in the Coulee Region who would otherwise be living at risk of child abuse. This is an incredible event run by an incredible team. Family & Children's Center's ongoing partnership with Dahl Subaru has brought invaluable exposure and credibility to our mission.

Family & Children's Center
Dahl Subaru helping to build strong families