We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.
We're honored to receive the 2022 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.
A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption, and well-being of over 230,000 animals across the country.
Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.
Since 2018, as part of the Subaru Loves the Earth initiative, Subaru and retailers across the country have partnered with TerraCycle® and have collected over 7 million pieces of hard-to-recycle trash from their communities. Items such as snack bag wrappers, coffee cups, or used cabin air filters from service areas have been diverted from landfills and given a second life by TerraCycle when it is converted into durable furniture and other usable items.
It's our goal to make the pursuit of knowledge available to as many minds as possible.
Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 369,000 award-winning science books. In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of $400,000 in gift cards and school supplies.
In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.
In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.
We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.
Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide.
The families at Dahl Subaru are committed to making an impact on our community; not only by providing a trusted place of business for our guests, but also by giving back to great organizations through volunteering, using our talents, and financial assistance. We work to make our communities stronger, more supportive of those that need it most, and provide an overall better quality of life for those in need.
Subaru and Dahl Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.
More local children will be able to benefit from child abuse prevention services due to a $29,870 contribution from Dahl Automotive after the organization’s 14th annual Lube-A-Thon. Dahl Subaru staff presented the check to Family & Children’s Center leadership on November 18. With the support of several area businesses and community partners, Dahl provided a $5 discount on all of their oil changes and donated $5 to Family & Children’s Center. Guests were encouraged to match Dahl’s $5 donation, and contributions were also made by Dahl team members. The fundraising event was held during the month of September. Dahl Subaru has raised more than $200,000 through their annual Lube-A-Thon. This year, the funds raised will once again to support Family & Children’s Center’s child abuse prevention programs Healthy Families and Stepping Stones in La Crosse, and Matty’s Place in Winona. Through this fundraiser and other annual support from Dahl Automotive, the company is showing its dedication to Family & Children’s Center’s relentless efforts to end child abuse in our communities. Founded in 1881, Family & Children’s Center is a regional, nonprofit agency that has helped thousands of children, adults and families enjoy better tomorrows. The center provides a continuum of services designed to strengthen families and promote individual well-being, including child abuse/neglect prevention programs, alternative schools, community-based counseling, community support programs for people seeking recovery from severe mental illness, residential treatment options and several outreach programs. Family & Children’s Center is nationally accredited. With headquarters in La Crosse, and Winona, the center serves people throughout Wisconsin and southeastern Minnesota and has additional offices in Black River Falls, Sparta, and Viroqua.
Dahl Subaru was able to partner with Chariots 4 Hope and gifted a vehicle to a woman in need. C4H is a non for profit organization that takes donated vehicles and dollars, reconditions those vehicles, and then gifts them to people who need reliable transportation. C4H was looking for a partner to assist in the reconditioning process to make sure these vehicles are ready to go and reliable for recipients. Dahl Subaru was able to secure a vehicle, employees donated time and materials to service it, and change a woman's life. Grace Jacobson now has the freedom to drive herself to and from work, church, and to visit family. It was amazing to see how much time and effort was donated by the employees of Dahl. They went above and beyond for us and asked for nothing in return. They helped draft a press release, made some phone calls to media, arranged the gifting, had all employees involved present at the gifting, and helped make this happen. This was our organizations first blessing, and it could not have happened without Dahl Subaru. Chariots 4 Hope develops programs that teach about vehicle ownership, budgets, and helps provide a strong foundation for their recipients to fall back on with vehicle ownership. Again we are so thankful for the partnership we have with Dahl and the Subaru store.
As part of Subaru's Share the Love Event, Dahl Subaru gave over $15,000 to the La Crosse Area Family YMCA on April 6th, 2022. The YMCA will put that money into its Annual Campaign that helps low income families be able to afford a membership at the Y. The fund also go towards the many programs at the Y including the Youth Center and the Cancer Survivorship Program. "Support from Dahl Subaru has been so important to us for, gosh, probably 50, 70 years, longer than that, and the relationship has meant so much to us because this provides funding to our annual campaign," said Bill Soper, CEO of the La Crosse Family YMCA. Three generations of the Dahl family, Kenneth Dahl, Harry Dahl, and Andrew Dahl, have served the YMCA as board members, capital campaign chairs, and volunteers in youth programs spanning nearly 70 years. YMCA recognized this passionate leadership by naming the Dahl Family YMCA in honor of this service. Throughout this time, the Dahl family has donated over 1 million dollars to various campaigns allowing the La Crosse Area YMCA to add a second location, grow its membership, and continue the incredible work in this community.
The patients of Gundersen Lutheran Medical Center were the recipients of beautiful, 80 warm fleece blankets, 10 arts and craft kits, and words of hope from the staff of Dahl Subaru in La Crosse, WI. This generous gift of warmth is so much more than a blanket; while it is certainly practical as the patients receive their hours-long infusions, it is also a symbol of the hope and support of the La Crosse community. Dahl Subaru Sales Manager Tony Benson says, “It hits close to home. I have friends and family members that have been impacted by cancer. (This helps us) let them know someone is thinking of them outside of their family and friends — that the community does care. It’s nice to be able to do that for people.” Subaru team members greeted oncology patients in the lobby, handed them a blanket and offered them a smile. Patients of other local infusion and cancer centers will be blessed with the remaining blankets, and Gundersen staff will also be distributing arts and craft kits to their Pediatric Oncology patients. The Onalaska High School Drama Club members and youth at the Children’s Tree House wrote cards to accompany the arts and craft kits, making this an even more meaningful gift for patients and providing a great philanthropic opportunity for community youth. Gundersen’s motto of wrapping patients in “love and medicine” was exemplified on this day. The Gundersen staff expressed a deep appreciation for the partnership with Dahl Subaru. The Leukemia & Lymphoma Society is proud to be able to connect generous businesses with our local healthcare facilities to show cancer patients that their community supports them in their cancer journey.
Dahl Subaru shares the love with those who need it most, and for Family and Children’s Center, those who need love the most are oftentimes children. Dahl Subaru donated $32,610, its largest contribution of 13 years from its annual Lube-A-Thon event to support child abuse prevention programs. Thank you Dahl Subaru for making a difference in the lives of children and families. Unfortunately, child abuse is wide-spread and can have substantial long-term effects on children and their families. Children who have been abused show some or all of the following behaviors: depression, anxiety, aggression, nightmares, regression, bedwetting, changes in routine activities and inappropriate sexual activity. Adult victims of abuse often have low self-esteem, social difficulties, have difficulty maintaining employment, and are three times more likely to commit violent crimes. The most significant result of abuse is persistent mental illness, which can greatly affect the ability of an individual to function productively on a regular basis. Untreated mental illness often leads to homelessness, incarceration, violence, victimization, suicide and reliance on government funded support programs. Prevention is key. That is why Dahl Subaru’s investment in Family and Children’s Center prevention programs is so critical. Dahl Subaru promoted the Lube-A-Thon, their employees participated and donated, and most importantly, they communicated to their patrons the importance of the event. As a result, they held the most successful event in the history of the Lube-A-Thon. From the leadership team, to sales, to client care, service, parts and detail, the members of the Dahl Subaru family support and strengthen the communities they serve. Family and Children’s Center truly appreciates Dahl Subaru’s commitment to supporting prevention programs, serving the community, and sharing the love.
When Zoey came to us in July, 2021, she was very scared and afraid. She hid in the back of her cage and would shake when people came near her. She had been surrendered by her owner who made the heart wrenching decision it would be best for Zoey to find a new home. Her human also had a large dog with a loud bark that frightened Zoey. She hid behind the couch a lot of the day and as a result, she became very obese from lack of activity. Fluoxetine was prescribed to help with her anxiety without much success. She was also started on urinary food for stress bladder. Fortunately she had not yet developed any health problems due to her obesity. Due to all her fears, she was placed in a quiet foster home with no other pets. She eventually came out of her shell and her personality blossomed. She had no applications filled out for her until the increased awareness brought on by Subaru Loves Pets. She finally received an applications and fortunately for Zoey, it was a perfect match. She is no longer on her medication and is a much calmer, happier cat that can now relax in her current environment. She can be much more active now as well. She receives lots of pets and love from her new owner She has also been a perfect fit for her new human who says, "She always has to be the center of attention in the best way and will let you know when she wants pets by meowing at you. She is definitely independent but knows exactly when you need her support and loves to sit and watch movies or tv with you." Subaru has been a wonderful partner and seems to truly care about helping animals. Their donations will help us to continue helping more cats and dogs in the future! Thank you Subaru!
The La Crosse Area Family YMCA would like to extend a heartfelt thank you to Dahl Subaru of La Crosse for their support of our Y and our Youth Food Program! The donation we received helped us continue to provide more than 700 free meals to children in our community every day. This summer, we were able to expand our food program to additional locations so that we could help more children receive the nutritious fuel they need to be happy, healthy, and productive humans. This would not be possible without the generosity of individuals and businesses, like Dahl Subaru of La Crosse and the Dahl family. Thank you for selecting our Y as the hometown charity for the Subaru Share the Love event and for your continued dedication to help make our community stronger.
This year has been a rollercoaster ride for many, and while we have had to change, adapt, and rethink many things, one thing has stayed consistent, and that is the animals that need our help. Dahl Subaru helping us by donating up to $3,100 will provide a great deal of support to help current and future animals in our care. This year we have had numerous medical bills for everything up to eye removal to leg amputations, as well as severe dental and various other medical procedures. One of the many who needed our care was Mimi. She was found in a car's undercarriage, where she had been hiding for over an hour. With the help of a passerby, her rescuers tried to coax her out by using a jack to lift the vehicle so they could free her. They reached out to Animal Control, who brought her to the shelter where her only significant injury was a swollen bottom lip. After a few weeks in foster care, Mimi was ready to go to her new forever family. Earlier this year, a stray dog named Rocky came into our care. It was apparent from the start that his previous family did not meet Rocky's grooming and health needs. Not only was Rocky's coat matted and dirty, but it was evident that he would also require dental and significant eye care. His left eye was severely infected, and his right eye looked like it had glaucoma. We were able to get Rocky seen, and thanks to a generous donor, we were able to turn Rocky's health back around. Now Rocky is living his best life with a family that deeply loves him. These are just a few of the many animals that we have helped this year. With Dahl Subaru's donation, we know that we will help many more animals in the future.
Dahl Automotive continues to step up and serve our community! No one knew, the twists and turns that 2020 would bring but Dahl Automotive has risen to the occasion, adapted and has found new ways to continue to support the communities they serve! Family & Children’s Center is forever grateful for all the support they have provided to our child abuse prevention and early intervention programming. Dahl Automotive has led by example, giving personal gifts and encouraging all of their employees to step up and volunteer their time and talent to give back. Every year, their employees have answered that challenge. While they were unable to host their traditional Lube- A Thon weekend event, they turned the one day event into a month long event to ensure our most vulnerable community members are receiving the help that they need - through their incredible generosity. Dahl knows and understands that only 1 in 3 children ever get reported for abuse – and 1 in 10 children will be the victims of sexual abuse by the time they are 18. This means that on every playground, classroom, places where kids congregate someone is being harmed, will be harmed or will be harmed in the past. Dahl Automotive has said, not on our watch. They have been an amazing partner and really care about making our community a better place! Not just for us but for all those they give back to.
Every day, the La Crosse Area Family YMCA offers programs and services that help address needs in our community - and we can't do it alone. We would like to express our gratitude to Dahl Subaru for their generosity and support of our Youth Summer Food Program. During the summer months, 1 in 5 youth in our community are at risk of hunger because they cannot count on meals at school. This year, when schools closed more than two months ahead of schedule, the need for this program became more critical. Dahl Subaru played an important role in helping the Y serve 3,000 free meals weekly to youth and families. Thank you for selecting our Y as the hometown charity for the Subaru Share the Love Event and for donating a vehicle to help us deliver meals to more neighborhoods in our community!
The Dahl Family is proud to announce the establishment of an internal team member fund to better support our team members and their families, during the pandemic and beyond. “Our team is our number one priority, every day. This fund will provide financial assistance to team members and their families who are currently experiencing hardships” says Andrew Dahl. The Dahl Family (Andrew, Jansen, Tyler and Harry) have individually seeded the fund with combined contributions totaling $50,000. The funds will be distributed to team members through an internal grant process, with the first funds expected to be distributed by the end of April.Other ways that Dahl Automotive is helping support our team: • Continuing to provide updates, through detailed communications, on how to best protect our team’s health and well-being • Focusing on continued employment and financial security as additional top priorities for our team • Giving full time team members additional Paid Time Off days to use as needed• Committing to our team that they will make as much or more than the increased unemployment rate while working during this essential time • Providing individual guidance to each team member on the availability of government programs and ensuring that our team has a full understanding and access to these programs One of Dahl Automotive’s Core Values is: “Promote Giving Back to the Community.” Dahl Automotive is assisting the La Crosse Warming Center with donation pick-ups for its new location at Cathedral School. The Dahl Ford Lincoln dealership has donated the use of a Ford Transit van to be used for donation pick-ups from the community.The Dahl Family Foundation is also contributing $25,000 to the La Crosse Community Foundation’s La Crosse Area Emergency Response Fund, and $25,000 to the Winona Community Foundation’s COVID-19 Relief Fund. These two donations will help those most in need, through charitable organizations in each community.
On September 21st, 2019, Dahl Subaru hosted their 11th annual Lube-A-Thon to benefit the Family and Children's Center of La Crosse. Dahl Subaru's employees donated their time and all of the supplies were donated so that 100% of the proceeds went to the Family and Children's Center to use towards their Child Abuse Prevention Programs in the La Crosse area. This year, we raised $15,000 for the Family and Children's Center. It feels great to partner with an organization that does so much for the families in our community.
For the 5th year, the Coulee Region Humane Society partnered with Dahl Subaru to help dogs find loving forever homes and help bring attention to the many cats and kittens in our care. This event is huge for us at the humane society because it gives us an opportunity to go into the community and spread the word about all of the animals that are waiting to find new homes. Additionally, Dahl Subaru covered the cost of adoption for the dogs that were featured making it possible to find homes for harder to place dogs that may have been a resident at our shelter for longer than we would hope for. In the end this event was a great success with every dog being adopted! We're so grateful for our continued partnership with Dahl Subaru.
Dahl Subaru and the Wisconsin Chapter of the Leukemia & Lymphoma Society visited the Gundersen Cancer Center on Thursday, July 18 to show their support for patients undergoing chemotherapy.As part of the national "Subaru Loves to Care" campaign, team members from Dahl Subaru brought blankets, craft kits, and handwritten messages of encouragement from their employees and customers and delivered them to individuals receiving cancer treatment. Both the Gundersen staff and the patients LOVE this program. We are so truly lucky to have Dahl Subaru give generously and support the La Crosse area cancer patients!
On behalf of our entire staff team at the Y, I want to thank you and the entire Dahl Auto Family for the generous Support from the Subaru Share the Love Event. As we continue to impact the community in meaningful was, particularly through programs that are free or have reduced fees for participants, it's more important than ever that we secure gifts to support this work. The incredibly generous gift from Subaru and the Dahl Family goes a long way in helping us reach our goal and means so much to us. The gift ensures that the LIVESTRONG Program is free to cancer survivors, that the teen center is staffed with caring adults to work with young people, that inclusion and adaptive programs are available to all children in the community, and that no family is turning away from membership due to an inability to pay the fees. We're grateful and thankful for all that you and your family and the Dahl Subaru team have done to strengthen the Y in the community. We are proud to be such strong partners with Dahl Subaru and the Dahl family.
For the 4th year, Dahl Subaru hosted a Pet Adoption Event in partnership with the Coulee Region Humane Society. For one day, the CRHS brought dogs and cats to the Dahl Subaru dealership in hopes to find good homes for these wonderful animals. The day was an enormous success because every dog was adopted in addition to many cats. To help in this great mission, Dahl Subaru paid all adoption fees for the day which really helped those wonderful people that chose to bring an animal home.
The Leukemia & Lymphoma Society was fortunate enough to team up again with Tyler Dahl, Mark Hammerstrom and Josh Fruechte of Dahl Subaru to deliver blankets, craft kits and messages of hope to Gundersen Lutheran Hospital. The patients were so very thankful for the blankets and messages of hope. They appreciated knowing that members in the community were thinking of them at a difficult time in their lives. Thank you, Dahl Subaru for your continued efforts and support in bringing love, hope and warmth to cancer patients and their families. The Subaru Loves to Care demonstrates an act of love and respect to customers and creates a positive impact in the community, and Dahl Subaru does just that. You are truly making a difference in our community. Thanks Dahl Subaru!
The Leukemia & Lymphoma Society was honored to partner with Dahl Subaru for the delivery of their Love Promise Care Packages to Gundersen Hospital. The patients and staff were deeply touched by the generosity of Dahl Subaru for their wonderful gift. Ellen from Gundersen "We have them in the waiting lobby and patients are thrilled with them. Thank you again from Gundersen and our patients!"
The Dahl Family and Dahl Subaru have been doing right by the community and giving back to strengthen the community through the Y for many, many years. The commitment from the Dahl Family to the Y in our community has been nothing short of astounding. The Dahl Family has provided three generations of Y Board Leadership, leadership to two significant capital campaigns, and more than 100 years of collective service as Y volunteers. Dahl Subaru has been a great partner and gives love back to the community by presenting the annual Y Kids Triathlon, sponsoring memberships for hundreds of deserving children and teens in the community, sponsoring several annual events that fund the mental health work at our Community Teen Center, and by supporting programs that focus on chronic disease prevention and reclaiming health. Most recently, the Dahl Family made the extraordinary decision to name our La Crosse Y facility as the new Dahl Family YMCA. Dahl Subaru and the Dahl Family have been instrumental in the growth and success of the La Crosse YMCA and the support from Dahl Subaru has positioned our Y to be able to serve more than 32,000 children, teens, adults and seniors annually.
Dahl Subaru has become an integral and exciting part of the La Crosse Omnium, the largest three-day cycling event in America. The three stage race is held each year on the first weekend in May, and this year attracted upwards of 400 cyclists in each of the three racing events that include the Grandad Bluff Time Trial, Road Race, and Downtown Criterium, where the finest pros in the Midwest compete elbow to elbow on the one mile closed course in downtown La Crosse. Criterium race organizers again this year used a Dahl Subaru Crosstrek to lead and protect large packs of Criterium cyclists around the course, keeping the road clear of overly enthusiastic spectators and announcing the arrival of the circling packs of riders. Up to 80 cyclists reach speeds in excess of 40 miles per hour as teams race for just over an hour and then each team attempts to deliver their best sprinter to the front of the peleton on the final bell lap for the winning sprint finish. The Subaru Crosstrek provides an extra layer of needed safety for the cyclists, as they are free to concentrate on winning their event on a closed course free of well-intentioned spectators. This was the second year in a row a Dahl Subaru graciously supported the La Crosse Omnium with the Subaru Crosstrek and Dahl Subaru is on board and looking forward to leading even larger packs of cyclists in 2017.
Dahl Subaru of La Crosse partnered with Mississippi Valley Conservancy and WEAU Fox 25/48 to raise awareness of how Driftless Area residents can support land protection through an exclusive Driftless Earth Day Countdown. The countdown featured numerous Driftless Earth Day initiatives and culminated with a broadcast of “Mysteries of the Driftless”, sponsored by Dahl Subaru. This 30 minute Emmy winning documentary produced by Mississippi Valley Conservancy, aired on Fox 25/48 at 6:30 PM on Earth Day. Founded by Wisconsin Governor and Senator Gaylord Nelson, Earth Day is an international celebration of environmental preservation that is held annually on April 22nd. Mississippi Valley Conservancy is a regional, non-profit land trust based in La Crosse, Wisconsin. The Conservancy has permanently protected more than 17,300 acres of bluffs, prairies, forests, farms, wetlands, and streams in southwestern Wisconsin. Dahl Subaru has supported numerous events for Mississippi Valley Conservancy over the years and Dahl Subaru’s commitment to green business practices made them a natural partner for this Earth Day celebration. From the revitalization of existing buildings and the construction of new green facilities Dahl Subaru has become a role model for business leaders and others in the community who are also seeking to go green. Thank you Dahl Subaru, for the role you have played in supporting land protection in the Driftless Area of Southwest WI!
Over the holidays Dahl Subaru customers could choose a charity to receive a $250 donation from Subaru of America. I bet you can imagine how delighted we were to be chosen as the recipient, but what we didn't expect was the magnitude of this gift. Dahl ended up generously matching the contribution resulting in $24,000 donated to Family Children's Center! The impact that this gift has on Family Children's Center is beyond words. The dollars will be used to support programs that are proven to break the negative cycle of abuse. Because we rely on support from the community to provide these programs, Share the Love dollars will go a long way in preventing child abuse in our region. With this gift, Dahl Subaru is helping parenting teen and expectant moms receive a high school accreditation while also receiving valuable parenting skills. They are helping new parents under the stress of poverty or substance abuse recovery care for their babies in a healthy way. And they are helping prevent further abuse for a child with early intervention and support systems. More importantly, this gift is helping provide better tomorrows for all who seek comfort and care at Family Children's Center. We want to extend the biggest thanks possible to Dahl Subaru for supporting children and families in the La Crosse area. We can't end the cycle of abuse without you and are so grateful for your support with this Share the Love gift. Thank you!
For the past 7 summers, the Dahl Subaru Team has shut down their service department for a day to offer free oil changes and car washes in exchange for a donation to Family & Children's Center. All Dahl team members volunteer their time, and vendors donate materials to allow 100% of proceeds raised to go right back to the community. Since inception, the Lube-A-Thon has raised tens of thousands of dollars and provided several thousand free oil changes and car washes. All funds support the Center's child abuse prevention programs which help enable happy, healthy homes for hundreds of kids and families in the Coulee Region who would otherwise be living at risk of child abuse. This is an incredible event run by an incredible team. Family & Children's Center's ongoing partnership with Dahl Subaru has brought invaluable exposure and credibility to our mission.