A blue 2023 Subaru Crosstrek in blue with the sentence "The Subaru TradeUp Advantage Program".

The Subaru TradeUp Advantage Program

A new Subaru for less than you might expect.

Owning a Subaru comes with exclusive advantages: award-winning longevity and value, industry-leading safety and technology, and impressive capability and performance. But the rewards of Subaru ownership don’t stop there. Your current Subaru could be eligible for an offer that can get you behind the wheel of a new Subaru vehicle with even more advanced features.

Through the Subaru Trade Up Advantage Program®, you can get into a brand-new Subaru for less than you might expect. When you’re eligible for a vehicle upgrade, you’ll receive:

  • A personalized offer tailored just for you
  • The option to further customize your offer to fit your exact style and preferences
  • A comprehensive new warranty and lower maintenance costs
 A Subaru Crosstrek in blue with the words "More Safety Features".
An 8-inch available touchscreen with the words "Ugraded Technology".
A blue Subaru outback wilderness with the words "Bigger Adventures".

Ready to learn more?

Contact us today and see how you can upgrade your vehicle through the Subaru Trade Up Advantage Program®.

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821 3rd St S, La Crosse, WI, 54601
Dahl Subaru 43.8050237, -91.2553942.